One of the best things we can do for you, our client, is to not only be attentive and considerate to your advertisement needs but to also guide you through the designing phase to ensure the product we deliver to you meets and exceed its intended purpose which is…TO BE NOTICED!
Depending on the type of signage you are considering, the method of delivery is instrumental to its effectiveness. Some designers today only focus on the elaborate designs. This is very successful when it comes to print ad work but not always effective on the side of a car.
There are four essential elements that give an impression that works:
1) Visibility - How easily can the lettering and graphic be seen? Font type and spacing can play an important roll in making sure your message can be deciphered.
2) Legibility - Can your sign be read from any distance? Some times when using drop shadows and outlines it can make it difficult to read.
3) Impact - What is the signs message suppose to represent? Colors, graphics and lettering play a large role in how your message is impacting your potential client.
4) Balance of White space - Is there sufficient space between the elements of the layout and the boarders of your artwork? This would be considered to be more of a natural style of layout. This is usually achieved by varying the font’s size and styles of letters and allowing an equal balance of area in and around the verbage which is a more simplistic style. The second type is almost completely the opposite. Its back ground elements would be very strong and lots of contrast, causing your eyes to follow the simple pieces of the artwork drawing you to the important message.
This is a sample of what goes into creating effective advertisement. As you can see,
